Back to School: Why September is PR’s Secret Weapon
Remember those bold plans you scribbled down back in January?
The “this is the year we finally…” lists?
Fast-forward through the spring rush, Easter chaos, and a summer that seemed to vanish faster than a British heatwave – and suddenly it’s September.
The kids are back at school, the diaries are filling up again, and business owners everywhere are feeling that familiar mix of excitement and regret.
Excitement, because there’s still time to finish the year strong.
Regret, because… well, what happened to those big January promises?
Here’s the good news:
This “back to school” reset is the perfect moment to get serious about your marketing – and especially your PR.
Because PR doesn’t replace marketing. It supercharges it.
Think of marketing as the lesson plan – the structure, the content, the campaigns you had mapped out. PR is what gets people talking about it, sharing it, and paying attention. Without PR, your marketing can feel like shouting into an empty classroom.
That’s the point I unpack in my latest video: How PR fits neatly alongside marketing, giving you credibility, reach, and momentum when you need it most.
So, if you’ve been coasting through the year so far, now’s your chance to sharpen your pencils, dust off the whiteboard, and put PR on the timetable.
Because while the year might feel like it’s flying by, there’s still plenty of time to turn those scribbled January dreams into headlines before December rolls around.
Class dismissed.
Greg