Picture the scene:
Iâm feeling quite pleased with myself after filming a new video. No stumbles, no waffle, just me, one take, in the studio.
Then a well-meaning subscriber slides into my inbox.
âHey Greg, Iâve got a much better lip-sync service than the one youâre usingâŠâ
Erm⊠excuse me? Lip-sync? Service?
Mate – that was ME. My actual human face. Talking. In real time.
It wasnât AI. It wasnât dubbed. It wasnât a Max Headroom reboot.
It was me. Just apparently too good to be true.
The Perils of Being Polished
Now, my first reaction was mild panic.
Do I look wooden? Robotic? Are people doubting whether my stuff is even real anymore?
And then it hit me – weâve crossed into a bizarre new era where if you look too slick, people assume youâre fake.
Why Imperfect Is Perfect
Hereâs the twist. All those âums,â âahs,â and sideways glances weâve been taught to edit out? Theyâre now gold dust.
Theyâre proof youâre actually human.
AI can churn out pristine scripts. But it still canât quite replicate the pause when you lose your train of thought⊠or the eye-roll when the dog barks in the middle of your point.
Authenticity is the new premium.
What This Means for You
If youâre creating content – video, podcasts, blogs, whatever – donât iron out all the humanity.
Keep the stumbles. The little rephrases. The âhold on a sec while I check my notes.â
Because in a world where 90% of content might soon be AI-generated, the fastest way to prove youâre real⊠is to show your imperfections.
So, Whatâs My Fix?
Iâll still keep my on-camera chops polished (journalist habits die hard). But Iâll also sprinkle in those human moments that AI canât fake.
Next time you see me scratch my head or glance off camera, donât worry – itâs not a glitch. Itâs proof of life.
And if anyone ever offers me another âbetter lip-sync serviceââŠ
I might just deliberately fluff a line or two for them. đ
Greg
Why not check out some of our other videos?
And yes… they are all ACTUALLY me!