The £100 Pineapple Pizza: Grab a pizza the PR action
We all know the great debates of our time: cats vs. dogs, tea vs. coffee, and of course, pineapple on pizza – spoiler alert, it’s a no from me!.
So, what does a cheeky Norwich restaurant do?
They slap a £100 price tag on a Hawaiian pizza, sit back, and watch the headlines roll in.
Honestly? Genius.
Let’s unpack how this simple idea has made waves, proving once again that the best PR stunts don’t have to cost the earth—they just have to cost a ridiculous amount of money for a pizza.
Pineapple: The PR Gift That Keeps Giving (acid reflux)
Pineapple on pizza. Two camps: one that swears it’s a sweet-and-salty masterpiece, and another that reacts like they’ve just been served pineapple on toast at a Michelin-star restaurant.
This Norwich spot saw the argument and thought, “What if we made it fancier? Like, gold-leaf fancy?”
And just like that, a £100 Hawaiian was born. Of course, this wasn’t about the pizza itself—it’s about the chatter. And chatter they got. Local news lapped it up, social media dove headfirst into the age-old debate, and even The Guardian stepped in to remind us all how much fun it is to argue over something completely meaningless.
Why This Worked (and Why We’re All Talking About It)
1. It’s Outrageous, but Just Believable Enough
£100 for a pizza? Outrageous. But for a Hawaiian pizza? It’s outrageous with intent. People are sharing it because it’s absurd, and yet it hits that sweet spot where you think, “Yeah, I could see someone paying that just for the story.”
2. A Local Story with Big Energy
The Norwich connection adds charm. It’s not some mega-brand pulling this stunt—it’s a local restaurant. This makes it feel authentic. “Oh, classic Norwich,” people say, as if they’ve been there once.
3. It Plays on a Timeless Debate
Let’s face it: the internet loves a good argument. This stunt piggybacks on the never-ending pineapple saga, reigniting it in a way that’s harmless, fun, and perfectly engineered for maximum engagement.
4. The Price Tag Is the Perfect Hook
If they’d priced it at £20, no one would have noticed. At £1,000, it’d just be silly. But £100? That’s “splurge for the experience” territory, and you can bet someone’s already planning to order it as a joke and claim the moral high ground as a pineapple evangelist.
The Domino Effect (Pun Absolutely Intended)
Here’s the real genius of it: this isn’t just about the pizza. It’s about the attention. The restaurant has achieved three things with one slightly overpriced stunt:
• Local Hype: Norwich folks now know where to get their Hawaiian fix—at least if they’re feeling flush.
• National Exposure: Major outlets picked it up, giving the restaurant more free advertising than they probably dreamed of.
• Endless Social Media Content: People are arguing about pineapple again, with hashtags flying, TikToks cooking, and memes practically writing themselves.
Oh, and bonus: everyone’s now wondering what else this restaurant has up its sleeve. Because if they’ll charge £100 for a pizza, what will dessert look like? A tiramisu with diamonds?
Lessons from the Pineapple Hustle
So, what can we PR types learn from this?
1. Know Your Controversy: Pick a fight people care about (but not too much). Pineapple on pizza is the perfect blend of harmless fun and fiery opinions.
2. Keep It Simple: One product. One twist. One headline. A great PR stunt doesn’t need bells, whistles, or a marching band.
3. Play to Your Strengths: A local angle gives a stunt authenticity, while national interest gives it reach.
4. Make It Memorable: £100 for a Hawaiian pizza isn’t just a price—it’s a story people want to tell.
The Slice of Genius
At the end of the day, this Norwich restaurant has pulled off a PR stunt that’s as clever as it is cheesy. They didn’t just join the pineapple debate—they stole the mic, sang a ballad about pineapple, and dropped it into a flaming pizza oven.
And the best part? Everyone’s talking about them. Whether you’re Team Pineapple or Not-On-My-Pizza, you’ve got to admit—this is the kind of clever PR move we all wish we’d thought of first.
Now, who’s hungry?