Come on guys, admit it, when it comes to your marketing, you tend to be a bit, well, selfish. So, with Valentine’s Day looming on the horizon, I want you to start giving a little more. Before I explain WHY I think most people are guilty of ‘selfish” marketing, a little limerick for your delectation. …
This Valentine’s Day, admit it, when it comes to marketing, you’re a selfish lover Read More »
Nottingham-based Press For Attention PR and the The Inspired Marketing Group (IMG) have announced a strategic partnership which will see the businesses join forces to deliver major marketing campaigns to their combined client bases across the UK. IMG was launched just prior to Christmas by Richard Johnson and David Coghlan to help businesses access high …
“Inspired approach” – Press For Attention PR joins IMG as strategic partner Read More »
‘’Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” You’ve probably heard this HILARIOUS observation attributed to John Wanamaker, the chap behind the department stores that eventually became part of the iconic Macy’s. Good old John is described as a marketing ‘’pioneer’’ and back in the 1800’s that is …
Roses are red, violets are blue If you want press coverage I’ll give you a clue There’s one simple way, To get what you need You’ll need to start planning Then react with great speed To really stand out and get their attention There’s so many ways Too many too mention But one thing is …
Make the media fall in love with you this Valentine’s Day Read More »
Actually, although PR has its moments, I’m talking about a chap at the property next door to me on Friday trying to earn an honest bob. A window cleaner. Now’ it’s not often one gets to quote George Formby in a column about PR and Marketing but today is that day so I will cast …
PR – for a nosey parker, it’s an interesting job Read More »
By the time you read this, I should know whether I am the TOP PR adviser in the UK following the Enterprise Nation #TOP50Advisers Awards. It will be a BIG day for me, whether I win or not, having already made the final 5 in a national competition and I’m being dragged down to London for the …
Awards, don’t just make a night of it – think BIGGER Read More »
I am writing this on a Thursday. However, this isn’t just ANY Thursday, as M&S might suggest, it is July the 4th, or ‘July 4th’ as our American cousins across the pond prefer. So what? I hear you cry. ‘We’re British and threw our tea in the river and that nasty lady mocked our footballers …
‘Carpe Diem’ – how you can leverage the calendar to power your PR Read More »
What do you get if you cross a 6ft 5 inch, 100kg PR guru with a Fiat 500 hire car? Answer…a marketing opportunity. I’ve had a lot of fun with this after picking this little beauty up yesterday. I actually ASKED for it because it is remarkable. If I’m going to get a hire car …
Your fleet and your image – driving growth or a vehicle for trouble? Read More »
I wonder how many people reading this truly understand the full power of positioning and how PR plays a vital role in that. You see, what I do, in fact, what I really LOVE to do, is to help people get known for what they know. I help them leverage their expertise on their subject …
The expert card – marketing to Money AND the Many via the power of media Read More »
Birmingham, May 13th 2019, European Elections loom over the country, the eyes of the world are on it A convicted peer of the realm, multi-millionaire and literary record-breaker takes to the stage. 500 people crane their necks, leaning in to get a closer look. Another 1000 are watching it LIVE online. ‘Ladies and gentlemen. I …
What a convicted peer of the realm can teach you about marketing Read More »