You’re too “big” fat for that podcast? Funny that.
Because six months later you’ll probably be wondering why nobody from the bigger shows ever called.
I saw a post recently from Amelia Sordell about podcast credibility that absolutely nailed this.
Because I hear it all the time.
“I don’t want to do that podcast, Greg.”
“My audience isn’t there.”
“It’s too small.”
“It’s not worth my time.”
And every time somebody says it, what they’re really saying is:
“I think I should already be further ahead than I am.”
Here’s the reality.
The producer at the national show you actually want to be on?
The journalist at the bigger publication?
The conference organiser with the serious audience?
They’re all looking for the same thing.
Evidence.
Can you actually communicate?
Can you hold a conversation?
Can you tell a story without sounding like a corporate LinkedIn post generator?
Can you be interesting for 20 minutes without disappearing up your own backside?
That’s what the smaller opportunities are for.
Practice. Reps. Proof.
The people who end up brilliant on big podcasts are usually the ones who first said yes to the scrappy little business show with 43 subscribers and a dodgy microphone.
The regional radio interview at stupid o’clock.
The niche webinar nobody else could be bothered to do.
That’s where they learned how to land a point.
How to stop waffling.
How to sound human.
Because here’s what most people miss about media.
Credibility stacks.
One interview leads to another.
One appearance becomes social proof.
One producer recommends you elsewhere.
One clip gives somebody confidence to book you.
Momentum rarely arrives looking glamorous.
And honestly?
If you turn your nose up at smaller opportunities because your ego says you’re “above them”, don’t act surprised when the bigger opportunities pass you by too.
The businesses winning attention right now are not always the best.
They’re the ones consistently showing up.
Everywhere.
Even when the audience looks tiny.
Because the person listening today might be the gatekeeper to the room you actually want tomorrow.
That’s how this game works.
Most people just realise too late.
Happy Headlines,
GS