(Even if you occasionally drop them)
Last year I won an award.
Last week, I smashed it.
Literally.
I was about to record a slick little video, trophy in hand, to say “Hey look, I actually do take my own PR medicine — I enter awards too.”
Then… crash.
Trophy. Floor. Chaos.
Smashed it, mate.
But while the trophy broke, the story didn’t.
And that’s the bit that matters.
Because entering awards isn’t about the shelf bling — it’s about visibility, credibility, and telling your story in a way that people pay attention to.
In fact, I’ve written a subscriber-only deep dive on:
- Why awards are one of the easiest PR wins out there
- How to leverage shortlists, not just wins
- And what I actually do to help clients research, write, and win these things — then turn them into headlines
Want in? Join the Press For Attention subscriber list here.
Because the trophy might break, but the PR lives on.
#SmashedItMate #AwardsPR #PressForAttention