Be The Expert Journalists Turn To
Not Just Another Voice
One category. One Guru. No free listings. No tiers.
This is a credibility-led expert matching service built for journalists who want clarity, authority and people they can trust. Register your interest to be considered as the Guru for your category.
Why This Exists
Everyone’s an expert now. At least according to their bio.
I used to be a business journalist. I know how this really works. When you’re on deadline and you need a quote now, you don’t want waffle, ego or a thinly disguised sales pitch. You want someone who:
Knows Their Chosen Subject Inside Out
Can Explain It Clearly
Won't Make Your Nervous After Publication
That’s the gap Press For An Expert was built to fill. Not a directory. Not a numbers game. But a way to connect journalists with bona fide experts they can rely on.
Introducing The
Guru Model
There is only ONE expert per category
NO Free Listings
NO Multiple Levels
NO "Pay To Be Visable"
‘You are either the expert journalists are matched with, or you are not.’
What Makes A Guru?
To be considered, you must demonstrate:
- Proven Expertise: Lived experience, outcomes or deep specialism
- Media Readiness: Clear thinking, concise explanations, no hype
- Usefulness: Insight that helps journalists do their job well
This isn’t about followers or profile. It’s about trust.
How It Works
Take The Go-To-Guru Test To Assess Media Readiness
We Review Your Experience, Inight and Category Fit
If Selected, You Become The Guru For That Category
Why Journalists Like This
Frequently Asked Questions:
No. And anyone who says they can isn’t being straight with you. Journalists decide what they cover, who they quote and when. That depends on the story, timing and usefulness of the insight.
That depends on topic relevance, demand and responsiveness. Some categories are busier than others. We prioritise quality over volume.
Not in the traditional sense. This is about being available and credible when journalists need expert input. For proper, planned PR campaigns, a separate private client service is available.
No. There is one Guru per category. That’s the point.
It simply means this model isn’t the right fit right now. Other PR options may be more appropriate.
Register Your Interest For Guru Consideration
The first step is understanding where you really stand. Taking the Go-To-Guru test is recommended before applying.
Who Am I And Why Does It Matter To You And Your Business?
I’m a former business journalist and have been helping my clients to get their story told for over 20 years and I’m a published author on the subject. Greg Simpson