Other than making a pretty tired comment about diversifying one’s distribution channels and building profiles to curry favour with those holding the purse strings, believe it or not, I do NOT have a great deal in common with Pablo Escobar. However, you might (no offence)! It did tickle me I must say and I’ve had a …
‘’Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” You’ve probably heard this HILARIOUS observation attributed to John Wanamaker, the chap behind the department stores that eventually became part of the iconic Macy’s. Good old John is described as a marketing ‘’pioneer’’ and back in the 1800’s that is …
I am writing this on a Thursday. However, this isn’t just ANY Thursday, as M&S might suggest, it is July the 4th, or ‘July 4th’ as our American cousins across the pond prefer. So what? I hear you cry. ‘We’re British and threw our tea in the river and that nasty lady mocked our footballers …
‘Carpe Diem’ – how you can leverage the calendar to power your PR Read More »
It’s not every day that you get to meet one of your sporting heroes. My chance came yesterday when I met the Olympic legend, Sir Steve Redgrave. I’ve been fortunate in my public relations career to have met and worked with a lot of interesting business figures. I’ve even chaired press conferences for James Caan …
So, Sir Steve, what made you get back in the boat? Read More »
I’ve just got back from supporting our new client, ValueLicensing at Smarter Business Tech Live – a major exhibition with nearly 200 speakers including my client. What stunned me was that I was one of very few people there from the marketing support perspective. Most exhibitors focused on getting there on time and standing on their …
Here’s a lazy comment that comes up in casual conversation with alarming regularity… “There’s no such thing as bad publicity”. Really? That is perhaps the laziest and dangerous PR “advice” I’ve ever heard. Consider #PieGate – the story that muddied the “magic of the FA Cup” and derailed the wheels of good faith that had …
With St Patrick’ Day celebrations in full swing across many parts of the UK, a survey for the think-tank British Future suggests more than three-quarters of the public (76 per cent) want St George’s Day to be celebrated with as much enthusiasm as St Patrick’s Day. However, this makes people feel very awkward, especially on …
Surfing the channels last night I stumbled upon this episode of Channel 4’s excellent Dispatches series. I was even more intrigued than usual because it featured a major local employer here in Nottingham, the credit reference giant Experian. I’m not going to go into the whys and wherefores and I have included their statement in …
As far as publicly admitting there’s “trouble at t’mill” goes, this is pretty strong stuff. I should probably wedge “beleaguered” in here somewhere but it is fair to say that by opening his arms to feedback with the Have Your Say survey, beleaguered (ooh, there it is!) group chief executive Euan Sutherland of the Co-operative …
I was going to write a blog last Friday about how PR is all about timing and typically…I delayed it. Good thing too as I wanted to use a LIVE case study. You see, it isn’t a simple case of bashing out a press release here and there. The best campaigns include elements of sheer …
Timing is everything – PR campaign scuppered by Royal baby Read More »