That’s a wrap - Link building, PR and playing the long game

That’s a wrap – Link building, PR and playing the long game

If you’ve ever seen a footballing megastar get his “Lambo” wrapped in vinyl camouflage or seen Conor Mcgregor briefing the design of his new plane, there’s a chance you’ve watched Yianni Charambulous aka “Yiannimize” on one of his various TV shows. Or heard him on his podcast. Or you’re one of over 3 million of …

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