Take it easyJet – Kate’s not the classic role model.

I have written before about the issues brands have to bear in mind when aligning themselves to celebrities. Do both brands fit? Is there synergy in terms of their current perceptions or…hopefully…an opportunity to find that synergy and benefit each other? Consider the risks if it all goes a bit wrong, celebrities are not known …

Take it easyJet – Kate’s not the classic role model. Read More »