What do you get if you cross a 6ft 5 inch, 100kg PR guru with a Fiat 500 hire car? Answer…a marketing opportunity. I’ve had a lot of fun with this after picking this little beauty up yesterday. I actually ASKED for it because it is remarkable. If I’m going to get a hire car …
Your fleet and your image – driving growth or a vehicle for trouble? Read More »
‘it started badly, it tailed off a little in the middle and the less said about the end the better — but apart from that it was excellent’ Not the words of the watching media, party members and viewers of Theresa May’s speech but one Captain Blackadder’s scathing appraisal of Private Baldrick’s attempt at poetry. …
X Factor auditions, the return of Strictly, John Lewis adverts dominating social media…yep, the end of the British summer is right on schedule. Only this time, it seems we’re not cooing over Buster the Boxer, the Man on the Moon or Monty the penguin, this time, we’re worrying about labelling, and we all know that’s …
John Lewis – won’t somebody think of the children? Read More »
Here’s a lazy comment that comes up in casual conversation with alarming regularity… “There’s no such thing as bad publicity”. Really? That is perhaps the laziest and dangerous PR “advice” I’ve ever heard. Consider #PieGate – the story that muddied the “magic of the FA Cup” and derailed the wheels of good faith that had …
By now, you have probably heard about the latest celebrity email hack, this time of the beloved Becks. I’m a massive football fan and also a fan of David Beckham as a sportsman and role model but there is no doubt that this will raise more than a few Beckham-esque eyebrows amongst football fans and …
Surfing the channels last night I stumbled upon this episode of Channel 4’s excellent Dispatches series. I was even more intrigued than usual because it featured a major local employer here in Nottingham, the credit reference giant Experian. I’m not going to go into the whys and wherefores and I have included their statement in …
Rolls Royce has seen around $1.5bn wiped off its stock market value since the dramatic failure of one of its engines aboard a Qantas A380 last week. See this video for a great outline from the BBC. And yet, the response from their PR team (if indeed it was them who responded) has been tardy …
Royce Rolls with the punches but is the response lightweight? Read More »
what the whole event has missed since the potential PR disaster first began to loom on the horizon was a clear communications strategy. Not until the 11th hour, with the intervention of chief minister Sheila Dikshit, has there been a “face” to clarify, cajole and explain the difficult situation.
There is no doubt that this will have been an awful and incredibly stressful time for Mr Hayward and senior BP figures personally but the problem is that he and BP keep reminding us of us this as if we should all feel sorry for them. That is just not going to fly. Nobody cares about BP – they care about the totaldevastation caused and what can be done about it.
PRWeek’s Reputation Survey on 26 February found:
41 per cent of the UK public would be put off buying a Toyota car in the future
40 per cent said their confidence in Toyota had been dented by the car maker’s problems
40 per cent believed that Toyota had handled the situation well.