Unleash Your Headline Hero With:
Press Pass
Join Dr. Spin’s PR Clinics and collect Press Points to unlock on-demand PR super powers – whenever you need them. Press Pass is a flexible, affordable way to put a PR superhero in your corner, whenever you need them.
Why Dr Spin Runs The Clinics:
Alright, let’s be honest, I’m not living in a Marvel movie. Yes, it’s really me – Greg – under the lab coat (or cape, depending on the day).
After nearly 20 years running my PR agency, I’ve seen it all: press releases that gather dust, journalists with inboxes bursting at the seams, and business owners who have amazing stories but no idea how to get them heard. The world of PR can feel like a closed shop: full of jargon, mystery, and gatekeepers.
That’s why I created Dr Spin.
Not as a disguise, but as a way to make PR less intimidating, more fun, and accessible to everyone who wants to be seen and heard. Dr Spin is my alter-ego, the friendly face of PR, here to help you cut through the noise and get noticed.
Here's The Deal:
✅ I still work one-to-one with my private clients on the big projects – the deep-dive strategies, the brand-building campaigns.
✅ But Dr Spin is here for everyone else! Those who want to build momentum, get noticed, and understand how the media really works.
✅ Think of him as my “public persona” – the community-focused side of what I do, designed to bring PR to the people.
What's Included:
Twice A Month: Dr Spin's Clinics
Bring your PR questions and get expert answers.
Press Points
Your Superpower Bank – earn 100 Points each month to spend on PR services when you need them.
15 Minute Dr Spin Focus Call
Sign up now and get a private one-to-one session to jumpstart your next story.
Referral Rewards
Bring a friend and you both get 100 bonus Press Points!
Templates & Guides
Your Superpower Power – easy to use templates and guides to keep your PR on track.
Cancel At Anytime
Stay as long as you like – no retainers, no hassle.
Here's The Deal:
Each month, your Press Pass Membership gives you 100 Press Points – your flexible, on-demand currency for all things PR.
Think of it as your personal PR power bank. Whether you’re launching something new, polishing up your story, or chasing media coverage, your Points can be spent however and whenever you need, across a full menu of expert services.
No retainers, no waiting – just targeted support, on your terms.
Need a press release? A blog post? Award entry support?
We’ve got a Points-powered option for that. And if you ever want more than your monthly 100, you can top up whenever suits.
How It Works:
✅ Points roll over each month while your membership is active
✅ Redeem Points anytime in PR Clinics or via email
✅ Top-up Points available on demand
✅ Anything outside these scopes? Dr. Spin will quote Points before starting
Press For A Story
- Newsdesk (Angle Shaping): 100 Points
- Sub-Editor (Draft Polish): 150 Points
- Reporter (Press Release Draft): 250 Points
- Editor (Draft & Issue): 500 Points
- Publisher (Full Service + Photography): 600 Points
Press For Content
- Blog or LinkedIn Article (up to 600 words): 200 Points
- Website Copy (per page, up to 400 words): 250 Points
Need a longer post or more complex page? Just ask — we’ll scope it and quote Points in advance.
Press For Awards
- Awards Research: 150 Points
- Awards Entry Writing: 1000 Points
- Awards Entry Editing: 200 Points
Press For A Feature
- Feature Article (Interview & Draft, up to 800 words): 350 Points
Press For A Picture
- Professional Photography: 400 Points
Copy Polishing
- Copy Editing (up to 1,000 words): 250 Points
The Dr Spin Origin Story (Every Hero Has One)
Before Dr Spin was even a twinkle in my eye, I was just Greg: a straight-talking journalist with a nose for a good story. I spent years in newsrooms, cutting through the hype and getting to the heart of what really mattered. That’s where I learned how the media really works – what journalists want (and what they don’t).
Then, swapping the press pass for the press release, I built a PR agency that’s stood the test of time – nearly two decades of helping entrepreneurs and business owners get the recognition they deserve. Along the way, I became a published author on PR, sharing my knowledge to help demystify the process for everyone else.
But it was during the pandemic – when so many businesses were struggling just to be seen – that the idea of Dr Spin began to take shape. I realised that while I could only work one-to-one with a limited number of clients, there were thousands of businesses that needed help.
They didn’t need a full agency; they needed guidance, clarity, and a bit of encouragement to tell their stories and get their voices heard.
So Dr Spin was born. Not overnight, but as an evolution – a persona built from my years in journalism, my time running a PR agency, and my passion for making PR accessible to all. A hero (of sorts) who’s here to make sure every business has a fighting chance to get noticed.
Sidekicks and arch-nemeses? Oh, they’re coming soon, so keep an eye out for the next thrilling instalment!